In the center of little
five points you can find Wish, Atlanta’s premier boutique for streetwear
clothing and shoes. Historic in its establishment, the store has been open for
over 25 years, but it was a dramatic redesign in 2006 that marked the advent of
the stores evolution into a purveyor of some of streetwears’ most sought after
labels and an iconic destination. Lauren Amos, a Georgia
native and the owner and creative force behind Wish, wanted the store, which formally housed a
public library, to come alive in an exciting mix of art, fashion and visual
stimulation. She enlisted New York’s leading design talent, architect Raphael Berkowitz and interior
designer Sam O’Donahue to bring new life to the space. International
brand consultant Sahar Wahbeh,
updated the company’s logo, advertising, shopping bags and transformed the
brand into a singular shopping experience. The new store concept is based on
the culmination of three distinct themes: chaos and anarchy, reflecting the raw
urban energy which lies at the very root of the store; repetition and order,
reflecting the space’s original municipal use as a public library; and an edgy
sense of contemporary design reflecting the breakthrough labels now housed in
the store. It is not only the store's
cutting edge space that attracts Atlanta’s style elite, but also the store's
availability of hand picked and exclusive labels. Wish’s in-the-know clientele have been seen
lining up around the block when these coveted brands arrive featuring: Comme
Des Garcons PLAY, Nike QS, Adidas,
Vans, Vault and Supra.
Wish also now sells its own private label of t-shirts and accessories, and
collaborates with top streetwear designers, such as Original Fake designed by
KAWS, Vans, The Hundreds, Stussy, Reebok, Good Wood NYC and Publish. If you are looking to
upgrade your wardrobe or just want to check out a stunning contemporary space,
make sure to visit Wish – modern in its concept, but a true Atlanta classic. |
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